Having a fast, responsive, and well-designed website is mandatory for businesses who want to compete in today’s competitive marketplace. But a website is just the tip of the iceberg when it comes to having a comprehensive and effective digital marketing strategy....
While virtually anyone with an internet connection anywhere in the world can access your small business website, it doesn’t make much sense to spend time, money, and energy advertising your services to a global audience. Instead, it’s far better to focus your efforts...
When potential clients search for your business or keywords related to your business, Google pulls information based on your Google My Business listing before displaying your business in its search results. That listing includes information like business name,...
Are You Reaching Your Local Search Audience? In late August 2017, Google released a new update to the way it handles local search results. Previously, due to Google’s “Possum” update, some firms and businesses were being beat out of local search results by large...
Studies show that around 80 percent of people use search engines when they’re looking for local businesses. That’s why it’s more vital than ever to have a strong local marketing strategy for your business. If Google recognizes your business as being one of the top in...
The Growing Demand of Local Search Local search is quickly becoming 1st priority in internet marketing. (Revised: 03/15/2019) Up to 70% of all web traffic now comes from mobile devices. About 86% of potential new clients search for your business on Google, and about...