Digital Marketing Blog
How to Boost Shed, Cabin & Tiny Home Sales
Do you run ads but not seeing the results you feel like you should be? Well your ads might not be your actual issue, once you get a potential customer’s attention you have to be able to convert them.
The Fundamental Role of Blogging in Digital Marketing
Uncover the importance of blogging: a powerful tool that enhances search visibility and propels sales in today’s digital business landscape. Blogging serves as a powerful tool in digital marketing because it boosts search visibility, engages audiences, and drives sales or new clients.
Engage More Customers & Boost Search Visibility With GBP
GBP offers messaging, automated FAQs and booking features combined with AI to educate people about your business, showcase quality customer service, and build relationships with customers. Messaging, automated FAQs and booking not only helps to engage with customers,...
Why Google Business Profile Is as Important as Your Website
There’s no excuse to not have a fast, attractive website that converts. After all, 97% of people say they learn more information about local businesses online than anywhere else. And most of that information comes from queries typed into search engines—more...
Key Findings on How Consumers Use Business Directories to Find You
Although it’s important for businesses to have a website, potential customers and clients increasingly check online business databases before making decisions. A whopping 94% of consumers say that they used a business directory, which includes Google, Facebook, Yelp,...
Why Digital Marketing Is Essential for Growing Your Business
Having a fast, responsive, and well-designed website is mandatory for businesses who want to compete in today’s competitive marketplace. But a website is just the tip of the iceberg when it comes to having a comprehensive and effective digital marketing strategy....
5 Reasons You Need A Website For Your Small Business
Wondering if it's worth the trouble of creating a website for your small business? Considering just relying on Social Media? Well, keep reading for just five reasons a website can benefit your small business. If you already have a website, and are wondering if it's...
Five Ways a Website Redesign Can Bring in New Clients
When was the last time your website was redesigned? If the answer is 2016 or earlier, it’s overdue! More than 80 percent of potential clients in the market for professional services, visit websites before making their decisions, and more than 60 percent of people who...
What Is Local SEO?
While virtually anyone with an internet connection anywhere in the world can access your small business website, it doesn’t make much sense to spend time, money, and energy advertising your services to a global audience. Instead, it’s far better to focus your efforts...
Your Google My Business Listing May Be Edited Without Your Consent – But We Monitor It 24/7
When potential clients search for your business or keywords related to your business, Google pulls information based on your Google My Business listing before displaying your business in its search results. That listing includes information like business name,...
Avoid a Lawsuit by Making Your Website ADA Compliant
The Americans with Disabilities Act (ADA) of 1990 helped make the country a more accessible place for people with disabilities. Just as employers and property owners were required to make accommodations, the same is now true for website owners due to the ADA and the...
What You Need to Know about ADA Website Accessibility As Lawsuits Are on the Rise
In 1990, Congress passed the Americans with Disabilities Act. It was designed to prohibit discrimination based on disability and included accessibility requirements for public accommodations. Because the internet has become such an important part of modern life,...
What Is HTTPS and Why Does Your Website Need It Now
Internet security is more important than ever in 2018. All unsecured websites that use the traditional HTTP communication standard are vulnerable to attacks and breaches, putting data and client information at risk. For many years, eCommerce websites have relied on...
Why You Need a Google-Certified Partner to Manage Your AdWords
Google AdWords is by far one of the most effective ways to reach new clients on the web. Because of its broad reach and popularity, it’s more important than ever to have the right team managing your AdWords account—particularly, one that has reached the coveted status...
Why Email Marketing Is So Important?
Email still matters—especially for businesses. With the ubiquity of smartphones, most people check their email multiple times per day, even when they’re away from home or the office. That makes email a great way to catch people’s attention and promote your business...
One Step Ahead of Google’s Latest Local Search Updates
Are You Reaching Your Local Search Audience? In late August 2017, Google released a new update to the way it handles local search results. Previously, due to Google’s “Possum” update, some firms and businesses were being beat out of local search results by large...
Benefits of Google AdWords Management
Advertising your business online is more effective than ever, but only if its backed by a smart strategy and the right platform. Google AdWords is one of the most popular and effective methods of online advertising in 2017. It’s a pay-per-click service, which means...
Reputation Management: Get as Many Positive Reviews as You Can!
We can’t say this enough. The best way to shield your practice from any future negative review, is to have a steady flow of positive reviews, now. Reviews not only help your Search Engine marketing by improving local search visibility but also
Why Local Search Marketing is Perfect for Your Business
Studies show that around 80 percent of people use search engines when they’re looking for local businesses. That’s why it’s more vital than ever to have a strong local marketing strategy for your business. If Google recognizes your business as being one of the top in...
How to Improve Your Mobile Search Visibility
The Growing Demand of Local Search Local search is quickly becoming 1st priority in internet marketing. (Revised: 03/15/2019) Up to 70% of all web traffic now comes from mobile devices. About 86% of potential new clients search for your business on Google, and about...
A Hands-On Approach to SEO Still Gets the Best Results
Automation is rapidly transforming the workplace and the world itself. Manufactured goods have long been created faster and more efficiently with machine-operated assembly lines and even advanced robots, and the digital world is quickly seeing the fruits of automated...
Dealing with Negative Reviews
Respond to Reviews Positive reviews provide valuable feedback and builds trust. Occasionally you may be faced with dealing with a negative review. Initially the best way to handle this is to respond immediately. It's rarely a good idea to ignore negative reviews. When...